Mery-Alexandra de la Campa

Abstract:

In the past decade, researchers like Greenleaf, Hauff, and Serafin have found and discussed many changes in the fitness advertising industry and whether this change be positive or negative is discussed by many. However, this presentation will focus on the change in women in the world of fitness advertising and how it has a positive effect throughout the methodologies of textual and psychoanalytic analysis. By analyzing ad campaigns through a psychoanalytic perspective, it allows us to realize how toxic some advertisements can be and why we should be open to change. In this study, I will present how this change of women being portrayed in a positive light in fitness advertisements is for the better and allows for inclusion and confidence for every body type. References: Psychoanalysis as marketing theory Dr Robert Cluley. (n.d.). https://journals.sagepub.com/pb-assets/cmscontent/MTQ/Psychoanalysis_as_a_marketing_theory-1524662168670.pdf Greenleaf, C., Hauff, C., Klos, L., & Serafin, G. (2019). “Fat People Exercise Too!”: Perceptions and Realities of Shopping for Women’s Plus-Size Exercise Apparel. Clothing and Textiles Research Journal, 38(2), 75–89. https://doi.org/10.1177/0887302×19878507 Załęska, M. (2019). Ethos and voice. A rhetorical analysis of self-help books advice for women. Studii De Lingvistica, 9, 231-252. http://ezproxy.siena.edu:2048/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fscholarly-journals%2Fethos-voice-rhetorical-analysis-self-help-books%2Fdocview%2F2293791944%2Fse-2