Grace Trupia

Abstract:

Digital marketing, a constantly evolving field, has recently seen an increase in the utilization of artificial intelligence (AI) (Ramon). It has been making a crucial impact on how digital marketing is being done. In this study, I focus on the history of social media marketing and how AI has continued to change how digital marketing looks and functions. I discuss where it all started, including the first form of social media and what digital marketing looked like back then, and go into why and how it has been evolving. I also explain the impact that AI is having on the industry and how it is transforming how companies are connecting with their target audiences. Reference Ramon Saura, Jose, et al. “Setting B2B Digital Marketing in Artificial Intelligence-Based CRMS: A Review and Directions for Future Research.” Industrial Marketing Management, Elsevier, 27 Aug. 2021, https://www.sciencedirect.com/science/article/pii/S0019850121001772.