Samantha Dickinson

Abstract:

According to academic research on social media marketers, more than two-thirds of multinational corporations globally intend to boost their spending on influencer marketing over the next few years (Singh, Crisafulli, et al., 2020). Alix Earle’s phenomenon as a social media influencer is to impact social media marketing positively. In this study, I will present a rhetorical analysis and argue how she uses ethos, pathos, and logos by describing the rhetorical triangle with numerous examples from her TikTok videos and what people say in her comment section. Singh, Crisafulli, B., Quamina, L. T., & Xue, M. T. (2020). “To trust or not to trust”: The impact of social media influencers on the reputation of corporate brands in crisis. Journal of Business Research, 119, 464–480. https://doi.org/10.1016/j.jbusres.2020.03.039 Alix Earle on TikTok. TikTok. (n.d.). Retrieved February 20, 2023, from https://www.tiktok.com/@alixearle/video/7172256411425082670?is_from_webapp=1&sender_device=pc&web_id=7200932094259103274