Jiana Darcy

Abstract:

For over a decade, social media has been surrounded by “influential marketers,” often known as influencers. This influencing method has clearly boosted market share. 56% of consumers believe they are more inclined to buy anything they see on an influencer, with fashion and cosmetics accounting for 25% of that (Ying). While these figures are beneficial for those who benefit from them, they are exactly the opposite for the people who buy these things in order to seem like or be someone they are not. From a semiotics standpoint, I discovered that captions and photos are meant to convince followers that their lifestyle and beauty contribute to their “perfect lives,” concentrating on fitness influencer Michelle Lewin. There are other indications in the images that Lewin enjoys a wealthy lifestyle. This includes stunning scenery, lavish hotel stays, high-end clothing, and more. When customers view her profile, they see this facade that they mistake for her actual life. In this regard, she is posing in ways that make her physique appear unmatched. These signals in her images cause women all around the world to be dissatisfied with their lifestyles and bodies. Lin, Ying. “10 Influencer Marketing Statistics You Need to Know in 2023.” Oberlo, Oberlo, 13 Feb. 2023, https://www.oberlo.com/blog/influencer-marketing-statistics.