Gunnar Meland

Abstract:

According to a report by the Pew Research Center, 81% of Americans own a smartphone as of 2021. This demonstrates how ubiquitous smartphones have become in modern society. One of the defining features of smartphones is their ability to provide access to information at any time, anywhere. This has significantly impacted the way consumers make decisions. In the past, consumers would have to rely on physical stores or printed materials to research products and services. With the advent of smartphones, consumers can now access a wealth of information from the palm of their hand. As a result, consumers have become more informed and more likely to make informed decisions.