Jordan Bentley

Abstract:

Facebook is one of the few dominating social media platforms which is one of the main motivating factors as to why consumers utilize it for several different reasons. Through Facebook, we are able to see ads, products for sale, potential job opportunities, and simply keep in touch with people from afar at any given time. These ads influence our lives whether we are consciously reading them or subconsciously scrolling through. I plan on taking the rhetorical approach towards analyzing how Facebook as a whole has evolved throughout the years within the marketing world and their overall dominating presence within the social media world with the amount of people they reach (Musonera, Weber 2018). With Facebook utilizing all these aspects, I intend to discuss the ways in which business has evolved within the company and the positive impacts it has had on us as customers, users, and Facebook as a company.